iPhone 应用程序定价模型问题？

Question

我听说有人对 iPhone 的苹果应用商店进行了一些研究。这是一个由广告支持的免费应用程序与 0.99 美分的应用程序之间的比较。 0.99 美分似乎是许多小型应用程序的最佳选择。有人知道这些研究是在哪里进行的吗？人们是否会通过 0.99 美分或免费广告支持的应用程序获得更好的成功？

Answer 1

看看this链接:

The Pinch Media numbers show that free apps, as a category, tend to be used 6.6 times more often than paid apps (this figure incorporates both the increased download popularity of free apps and also the slightly decreased frequency-of-use of free apps versus paid apps). On average, free applications are used heavily at first but usage levels off quickly — the average app lifetime is 12 runs.

So compared to a single paid app, making an app free results in 6.6x more app uses and at an average lifetime of 12 runs/app = 80 sessions. Remember that the paid app makes 70c. So the question becomes “Can the average free application make up 70c in advertising revenue across 80 usage sessions?”

Greg’s answer: “Hell No.” Assuming one ad is shown per each session, this requires a CPM of $8.75. Unfortunately, typical CPMs are 50c – $2.00, far below the point required to match the paid app’s revenue. Unless your app can serve 18 ads per session (assuming a worst case 50c CPM), or there’s some especially ’sticky’ property that makes users reliably use your app repeatedly, Greg concludes that charging for your app is generally a good idea.

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