php-ga : How to identify organic traffic?

Question

我正在做我所有的 Google Analytics 服务器端，但 GA 只跟踪直接或推荐，我不知道如何跟踪有机。这是获得直接或推荐的代码:

              //Campaign is used for the referrals
              //If not in session and there is a referrer, create campaign from referrer 
              //and add it to the tracker and to session.
               if (!isset($_SESSION['campaign'])) {
                        if (isset($_SERVER['HTTP_REFERER']) && 
                                strpos($_SERVER['HTTP_REFERER'], parse_url($this->config['url']['base'], PHP_URL_HOST)) === FALSE) {
                                $campaign = GoogleAnalytics\Campaign::createFromReferrer($_SERVER['HTTP_REFERER']);
                                $this->tracker->setCampaign($campaign);
                                $_SESSION['campaign'] = serialize($campaign);
                        }
                } else {
                        //If already in session, add it to the tracker
                        $this->tracker->setCampaign(unserialize($_SESSION['campaign']));
                }

以上基本分析了referer；如果来自其他来源，则创建推荐，否则不会。如果有推荐，则将其存储在 session 中。

现在，我将如何识别有机来源？我正在考虑制作一个可能的有机来源的表格，这是 Google 的做法吗？就像是:

protected $organic_sources = array('www.google.com', 'www.yahoo.com')

然后我会在创建广告系列之前检查其中的来源，如果在数组中我会将其创建为有机广告系列。这是最佳解决方案吗？关于如何识别自然流量的任何想法？

Answer 1

是的，谷歌就是这样做的。我创建了一个小函数来识别自然流量。它是这样的:

        /*
         * Organic sources
         */
        protected $organic_sources = array('www.google' => array('q='),
                                           'daum.net/' => array('q='),
                                           'eniro.se/' => array('search_word=', 'hitta:'),
                                           'naver.com/' => array('query='),
                                           'yahoo.com/' => array('p='),
                                           'msn.com/' => array('q='),
                                           'bing.com/' => array('q='),
                                           'aol.com/' => array('query=', 'encquery='),
                                           'lycos.com/' => array('query='),
                                           'ask.com/' => array('q='),
                                           'altavista.com/' => array('q='),
                                           'search.netscape.com/' => array('query='),
                                           'cnn.com/SEARCH/' => array('query='),
                                           'about.com/' => array('terms='),
                                           'mamma.com/' => array('query='),
                                           'alltheweb.com/' => array('q='),
                                           'voila.fr/' => array('rdata='),
                                           'search.virgilio.it/' => array('qs='),
                                           'baidu.com/' => array('wd='),
                                           'alice.com/' => array('qs='),
                                           'yandex.com/' => array('text='),
                                           'najdi.org.mk/' => array('q='),
                                           'aol.com/' => array('q='),
                                           'mamma.com/' => array('query='),
                                           'seznam.cz/' => array('q='),
                                           'search.com/' => array('q='),
                                           'wp.pl/' => array('szukai='),
                                           'online.onetcenter.org/' => array('qt='),
                                           'szukacz.pl/' => array('q='),
                                           'yam.com/' => array('k='),
                                           'pchome.com/' => array('q='),
                                           'kvasir.no/' => array('q='),
                                           'sesam.no/' => array('q='),
                                           'ozu.es/' => array('q='),
                                           'terra.com/' => array('query='),
                                           'mynet.com/' => array('q='),
                                           'ekolay.net/' => array('q='),
                                           'rambler.ru/' => array('words=')
                                     );

只需将上述内容放在您的课​​程中，并添加此功能:

        /*
         * Check if source is organic
         * 
         * @param string $referrer The referrer page
         * 
         * @return true if organic, false if not
         */
        public function isTrafficOrganic($referrer) {
                //Go through the organic sources
                foreach($this->organic_sources as $searchEngine => $queries) {
                    //If referrer is part of the search engine...
                    if (strpos($referrer, $searchEngine) !== false) {
                            //Check if query is also there
                            foreach ($queries as $query) {
                                    if (strpos($referrer, $query) !== false) {
                                            //If there, traffic is organic
                                            return true;
                                    }
                            }
                    }
                }

                return false;
        }

然后你可以通过传递 $_SERVER['HTTP_REFERER'] 来调用上面的函数作为参数。希望它对某人有用。