schema.org - 通过 JSON-LD schema.org 连接多个组织和网站

Question

我正在尝试为公司/子公司及其网站完成机器可理解的关系描述。假设有一家母公司和两家子公司，所有子公司都有自己的网站。我部署了一个 Organization脚本和一个 WebSite每个主页的脚本。

上级组织的 JSON-LD 内容如下:

<script type="application/ld+json">
{
  "@context": "http://www.schema.org",
  "@type": "Organization",
  "@id": "https://www.parentorg.com/#organization",
  "name": "Parent Org",
  "legalName": "Parent Org Inc.",
  "description": "Description of company",
  "foundingDate": "1978",
  "logo": "https://www.parentorg.com/images/logo.png",
  "image": "https://www.parentorg.com/de/images/outside.jpg",
  "url": "https://www.parentorg.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Street 110",
    "addressLocality": "City",
    "postalCode": "XX XXX",
    "addressCountry": "XX"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "+12-345-678-91011",
    "email": "contact@parentorg.com"
  },
  "sameAs": [
    "https://twitter.com/parentorg/",
    "https://www.instagram.com/parentorg/",
    "https://www.youtube.com/user/parentorg/",
    "https://plus.google.com/parentorg"
  ],
  "subOrganization": [
    {
      "@type": "Organization",
      "@id": "https://www.subsidiary-one.de/#organization",
      "name": "Subsidiary One"
    },
    {
      "@type": "Organization",
      "@id": "https://www.subsidiary-two.de/#organization",
      "name": "Subsidiary Two"
    }
  ]
}
</script>

parent 的网站 JSON-LD 是:

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "@id": "https://www.parentorg.com/#website",
  "url": "https://www.parentorg.com/",
  "author": {
    "@type": "Organization",
    "@id": "https://www.parentorg.com/#organization",
    "name": "Parent Org"
  }
}
</script>

现在子公司的组织 JSON-LD 包含一个 parentOrganization属性(property):

  "parentOrganization": {
    "@type": "Organization",
    "@id": "https://www.parentorg.com/#organization",
    "name": "Parent Org"
  }

这是交叉引用这些实体的好方法吗？我什至需要写出 name吗？里面的属性 subOrganization , parentOrganization , 和 author , 当有 URI 被引用时？

Answer 1

是的，您遵循如何交叉引用实体的最佳实践(来自 giving each entity an @id that is different from the url )。

引用实体时您不必提供额外的属性，所以这很好:

"author": {"@id": "https://www.parentorg.com/#organization"}

"subOrganization": [
  {"@id": "https://www.subsidiary-one.de/#organization"},
  {"@id": "https://www.subsidiary-two.de/#organization"}
]

"parentOrganization": {"@id": "https://www.parentorg.com/#organization"}

但是，这当然需要消费者获取引用的文档。但并非所有人都这样做(可能)。因此，如果您也想为这些消费者提供数据，除了 @id 之外，您还可以添加属性。 .它可能只是一个、几个甚至所有属性。我认为您示例中的两个是最重要的:

提供@type对于能够获取文档的消费者也很有用，因为它可以允许他们在获取引用的资源之前决定他们是否感兴趣。例如，消费者可能只关心作品 author由 Organization 编辑，不是通过 Person .

提供name属性对于以某种方式显示包含的结构化数据的消费者很有用，这些方式受益于名称/标签。