seo - 索引页中的微数据类型 NewsArticle 和双重内容组织

Question

我关于双重内容的问题。

在我的索引页(主页)中，我有新闻 block 。每篇新闻文章都引用 id="microdataCompany"itemscope itemtype="http://schema.org/Organization"

我的部分代码:

<section itemscope itemtype="http://schema.org/ItemList">
        <div class="news">
            <h2 itemprop="name">News</h2>
            <article class="first-news">
                <ul>
                    <li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
                        <meta itemprop="position" content="1" />
                        <a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
                            <span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
                            <br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
                        </a>
                        <p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
                        <h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
                    </li>
                </ul>
            </article>
            <article class="second-news">
                <ul>
                    <li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
                        <meta itemprop="position" content="1" />
                        <a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
                            <span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
                            <br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
                        </a>
                        <p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
                        <h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
                    </li>
                </ul>
            </article>
            <article class="third-news">
                <ul>
                    <li itemprop="itemListElement" itemscope itemtype="http://schema.org/NewsArticle" itemref="microdataCompany">
                        <meta itemprop="position" content="1" />
                        <a href="http://example.com/" title="Первая статья" itemprop="mainEntityOfPage url">
                            <span>Date Published:<span itemprop="datePublished"> 2017-02-14</span>
                            <br>Date: <span itemprop="dateModified">2017-02-14</span><em itemprop="headline"><br>New article</em></span>
                        </a>
                        <p itemprop="description">Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum Lorein ipsum Lorein ipsum Lorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsumLorein ipsum</p>
                        <h4 itemprop="author" itemscope itemtype="https://schema.org/Person"> Autor: <span itemprop="name">Black Jack</span></h4>
                    </li>
                </ul>
            </article>
        </div>
    </section>
    <aside class="aside-1" itemprop="publisher" id="microdataCompany" itemscope itemtype="http://schema.org/Organization">
        <div class="service" itemprop="makesOffer" itemscope="" itemtype="http://schema.org/Offer">
            <ul>
                <li><a itemprop="url" href="/services/something/">something</a></li>
                <li><a itemprop="url" href="/services/something/">something</a></li>
                <li><a itemprop="url" href="/services/something/">something</a></li>
            </ul>
        </div>
        <div class="contacts">
            <a itemprop="url" href="http://example.com">
                <div itemprop="name">Company</div>
            </a>
            <hr>
            <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
                <strong>Adress: </strong>
                <span itemprop="addressCountry">Country</span>,
                <span itemprop="addressRegion">Region</span>,
                <span itemprop="addressLocality">City</span>,
                <span itemprop="streetAddress">street</span>.
                <br>Postal index:
                <span itemprop="postalCode">429384828</span>
                <br>
            </div>
            <hr>
            <strong>telephone : </strong><span itemprop="telephone"> +3 (678) 145-44-55 </span>
            <br>
            <b>Email : </b><span itemprop="email"><a href="mailto:aili@mail.com">maili@mail.com</a></span>
            <br>
            <strong>Founding: </strong><span itemprop="foundingDate"> 2000-01-01</span>
            <br>
        </div>
    </aside> 

在 google mirodata validator 中我们有双重内容(描述组织)

Image from google testing microdata

这对 SEO 不利。因为谷歌机器人说那是它的垃圾邮件。我该怎么办？

Answer 1

首先，duplicate content是不同的东西(“内容出现在多个网页”)。

在您的例子中，您有一个 Organization 项目被引用为三个 NewsArticle 项目的 publisher。对于这种情况，这是完美的解决方案。

SDTT 中的输出表明 Google 正确理解了它。它列出了三个 NewsArticle 项，每个 NewsArticle 都有 Organization 作为 publisher。在某些情况下，每个新闻项目可能有不同的组织作为发布者，但在您的情况下，它是同一个组织。那当然没有问题:它是同一个组织，所以这也应该在结构化数据中表示。